Intertextuality In Films Essay Example | Topics and Well Written Essays - 2000 words

Intertextuality In Films - Essay Example The basic concept of intertextuality is that no text, much as it might like to appear so, is original and unique in itself. It is very useful concept; some might also say it is essential for literary studies. generally it is concerned with the cultural sign system. Intertextuality frequently occurs in popular media such as television shows, movies and even interactive video games. In these , intertextuality is often used to provide depth to the fictional reality portrayed in the medium, such as characters in one television show mentioning characters from another.intertextuality was first proposed by Julia Kristeva . According to her a single text that can consists of many texts or it is act of changing one set of sign into another. the use of intertextuality is perhaps the most useful and essential method of ensuring a successful show or film in today’s marketplace. as there are many source of entertainment available in today’s life apart from films, it is very useful f or modern and new directors to attract a particular audience. many directors and film makers refer to previous and old books, novels ,songs, history or remake many popular films, because the audience get familiar with the next story they see hear or read will remind them of some thing they have already experienced.

Government's role in Marketing Research Paper Example | Topics and Well Written Essays - 1000 words

Government's role in Marketing - Research Paper Example The two most important economic factors that affect international marketing are: 1. The industrial structure of a country 2. The income distribution of a country. The product and service needs of a country are shaped by the country’s industrial structure. There are 4 main types of industrial structures. They are as follows: 1. Subsistence economies: People consume what they grow and such an economy offers very few market opportunities. 2. Raw material exporting economies: Economies wealthy in one or more than one natural resources but poor otherwise. Such countries are excellent markets for large equipment etc and for luxury goods if a wealthy upper class is present. 3. Industrializing economies: Manufacturing accounts for 10-20% of the country’s economy. These countries are a good market for raw textile materials, heavy machinery, steel etc. A new affluent class and a small middle class are usually created by the on going industrialization, both of which require new types of imported foreign goods. 4. Industrial economies: Services and manufactured goods are the chief exports of industrial economies.. A large middle class usually exists making industrial economies an ideal market for all sorts of goods.... Low, medium and high income households may exist in industrialized economies whereas a subsistence economy may exist of mostly very low income households. However, developing or even poor economies may be attractive markets for all kinds of goods. The best example in this case is China. Even though China has only 0.2 millionaires per 1000 residents it trails only the US, Germany and the UK in the total number of millionaires because of its large population. (Kotler, 2008) The cultural elements that affect international marketing include: The different ways in which potential customers in different countries use and think about certain goods e.g. an average Frenchman uses twice as many grooming aids and cosmetics as his wife (Kotler, 2008). Cultural norms and regulations of each country e.g. Nike inadvertently offended Arabs and Muslims when it released shoes with a stylized â€Å"Air† logo which resembled Allah in Arabic script (National Geographic, 1999). Business norms and b ehaviors also play a very important role in international trade. Question 3: The political risks in international marketing involve: 1. Negative attitude of host government towards foreign firms. For e.g. Currency restrictions, import quotas etc might be imposed on the foreign to make life difficult for them. 2. Monetary regulations. Buyer’s government might impose restrictions on removal of a currency from the country leaving the seller no option but to receive payment in the blocked currency and getting their profits stuck. 3. Political instability is another risk associated with international trade. A major example of this phenomenon is the Dell Brazil case. Dell chose the Brazilian state of Rio Grande Do Sul as the site for its